Lessons from Taylor Swift About How to Create Superfans with Brittany Hodak

Have you ever wondered why some celebrities create a swarm of superfans that become lifelong advocates for them (and others, not so much)? 

My guest on this episode of the Delighted Customers Podcast worked her way up from radio station mascot to the head of a marketing agency that promoted the biggest name stars from Taylor Swift, Katy Perry and Dolly Parton along with some of the biggest brands like Walmart, Amazon, and Disney.

Now an author and speaker, Brittany Hodak and I explore her book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.  

Highlights from the show:

• What lessons can leaders take from Taylor Swift’s incredibly loyal fanbase?
• The power of “common lessons”
• How to cultivate customer loyalty
• Understanding personal brand influence

 

And much more…

Resources

The Delighted Customers podcast website: https://www.empoweredcx.com/podcast

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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company