Faceless marketing is developing its own niche and I’ve recently started exploring what would happen if I utilized faceless marketing to appeal to a wider audience. I think this gives people an opportunity to show up online without having to worry about what they look like while still making marketing personal. This is for those of you who want to sell a digital product, not necessarily for someone looking to build a local-based business. 

People are leveraging this trend, specifically on Instagram, to build a brand without showing their faces and with the use of stock imaging. I feel like this trend is just a natural continuation of things like faceless blogs for example. People can utilize stock and place a focus on their words without worrying about what they look like. And it really does work if it’s done correctly! Faceless marketing still keeps the human element without associating an identity therefore making it more relatable. 

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