Tropical MBA: Entrepreneurship & Founder Lifestyle

#833 55 People Gave Our Last Event a 10/10. Here’s How We Did It [Free Checklist]


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One of the stickiest things you can do for marketing and retention in your business… host events. We’ve been doing this for our community over the last 12-ish years, and we feel like we’ve finally (sorta) cracked the code.

Our Senior Community Manager at Dynamite Circle, Alex Harling, walks us through the guiding principles for hosting a 10/10 event. Apply these to your next sales call, group onboarding session, webinar, or in-person event.

LINKS

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Get 2 months of Perspective AI FREE with promo code TMBA

FREE Checklist: How to Host a Killer Event in 20 Steps

Connect with 6-, 7- & 8-figure founders in Mexico City

The Art of Gathering by Priya Parker

Hang out exclusively with 7+ figure founders and join us in NYC this December

22 FREE business resources for location-independent entrepreneurs

CHAPTERS

(00:01:48) The Man Behind Our Last 10/10 Event: Alex Harling

(00:03:00) Why Event Principles Are Important For All Businesses
(00:05:14) The Art of Gathering
(00:10:40) 10 Ways to Make Money With Events
(00:13:00) A New Spin on Sponsorship
(00:16:50) Case Study: Breakfast Club Austin
(00:18:48) The Costco Method
(00:21:23) Bonus Ways to Monetize Events
(00:25:08) The Biggest Challenge With Hosting Events
(00:29:24) External Event Planner vs Your Ops Manager?
(00:32:45) Five Principles for Killer Events

CONNECT:

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella.

PLAYLIST:

“How Can I Get Customers For My New Online Sailboat Mechanic Business?” (Case Study in Location Independence)

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...more
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Tropical MBA: Entrepreneurship & Founder LifestyleBy Dan Andrews; Ian Schoen

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