You don't need to shoot every wedding to scale your income — and my student Maddy is living proof. If you've been grinding through wedding season after wedding season, trading every weekend for income and wearing burnout like a badge of honor, this episode will show you exactly how to build an associate photography team that frees up your time while increasing your profit. Maddy joined my Scale It mentorship program in January 2025 after finishing her first full wedding season feeling completely overwhelmed. She had big goals but zero idea how to tackle them without spending her entire off-season stressed out. Just six months later, she's already cut her wedding load in half for next year, hired 3 associates, received 22 applications for her team, and booked her first associate wedding for around $4,000 in profit—without having to shoot it herself.

In this episode, Maddy shares the exact strategies she used to build her team the right way, create workflows that save her hours every week, shift her mindset around outsourcing, and finally gain the clarity and freedom she was craving. Whether you just finished your first wedding season or you've been photographing for years, this conversation will inspire you to see what's possible when you have the right systems and support in place to scale your photography business sustainably.

In this episode of All Angles Photography Podcast, you will hear:

• How Maddy built an associate photography team from scratch and received 22 applications within months of joining Scale It
• The exact process for hiring associates who align with your brand so couples are excited (not disappointed) about the option
• How organizing her Gmail and creating client workflows saved Maddy hours every week and freed up her mental load
• Why outsourcing is an investment that pays for itself when you focus on the money-making activities that actually scale your business
• How Maddy booked her first associate wedding for $4K in profit without having to shoot it herself
• The long-term planning strategy that allowed Maddy to cut her wedding load in half for next year while increasing profit

SHOW NOTES:

https://clairehunt.co/blog/case-studies/cutting-her-weddings-in-half-booking-4k-profit-associate-weddings-and-gaining-freedom-maddys-scale-it-case-study/

RESOURCES MENTIONED IN THIS EPISODE:

• Join the waitlist for Scale It and get immediate access to my brand-new freebie, "From Reactive to Proactive: Your CEO Day Framework," plus exclusive discounts, one-on-one time with me, and first access when enrollment opens November 4th!
• Download my free outsourcing worksheet to identify what's taking up your time that doesn't actually need you to do it
• Follow Maddy on Instagram at @maddybethunephoto to see her beautiful documentary-style work
• Visit Maddy's website at maddybethunephoto.com
• Listen to more Scale It student success stories on All Angles Photography Podcast

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