June 01, 2023

84. How To Sign Contracts 12 Months In Advance With Roland Nairnsey

44 minutes

Professional Builders Secrets brings you an exclusive episode with new home sales coach and founder of New Home Sales Plus, Roland Nairnsey. Throughout this episode, Roland outlines where builders struggle today when it comes to contracts and sales, and shares his insights on the tactics profitable builders use to sign contracts 12 months in advance.

INSIDE EPISODE 84 YOU WILL DISCOVER

How to customise pitches based on prospects' needs and create urgency to close future agreements

How to identify ideal buying personas and understand customer preferences in contracts

Effective sales and marketing tactics in the construction industry today

Trends in the building space

And much, much more.

Listen to the full episode to uncover the sales and marketing tactics that work in the industry and learn how to start signing contracts months in advance.

ABOUT ROLAND NAIRNSEY

Roland became a licensed Realtor in 1984 and started working for his first homebuilder in 1987. He has successfully sold homes for numerous builders ever since as both a salesperson, selling Sales Manager and Director of Sales, and is personally responsible for almost one billion dollars’ worth of new home sales. Roland formed his own training company New Home Sales Plus, a few years ago and has very quickly gained a loyal following of clients all over North America.

Connect with Roland: linkedin.com/in/roland-nairnsey-43275a8/

TIMELINE

1:43 About Roland and what his company specialises in

4:02 Where builders struggle when it comes to contracts and sales

14:15 What customers are looking for in contracts

17:31 Discovering the character of your clients

24:19 What type of buying persona or avatar you should look for

30:38 Sales and marketing tactics that are working in the industry

34:35 Common blind spots builders have in their agreements

LINKS, RESOURCES & MORE

Roland Nairnsey New Home Sales Plus: newhomesalesplus.com/

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Join the Professional Builders Secrets Facebook group for builders & connect with professional builders world-wide: facebook.com/groups/builderssecrets

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By Association of Professional Builders

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