Diana Fryc is a Shameless Mom and stepmom who was raised by immigrant refugee parents. Her father is a holocaust survivor. Professionally, she is a marketing executive with 20 years of experience advising brands from Fortune 50 companies to start-ups on how to address their toughest growth challenges. As partner and CMO of branding firm Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined in every element of her work, Diana believes that business should be a force for good. She uses her networking superpowers to drive change in the food, beverage, and wellness industries - specifically in the areas of employment diversity, food equality, and the promotion of sustainable supply chain. She is also the founder and host of The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness.

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