Welcome to another fantastic day on the Healthpreneur Podcast! Today we’ve got another online health business Original Gangster in the house, Ben Greenfield. This is a fun episode because Ben and I have known each other for a while; he’s a health and human performance wiz, cranks out great content, and has hacked the back-end side of business. Not only is he super-cool from a business perspective, but he literally practices what he preaches.  

 

Ben is a triathlete, professional obstacle course racer, speaker, consultant, podcaster, New York Times bestselling author, and loves to self-experiment. His extensive biography isn’t done justice in these lowly Show Notes. Ben is the owner of Ben Greenfield Fitness and the Founder and CEO of Kion, a company that, “empowers all human beings who want to live life to the fullest with every solution necessary for complete mind, body and spirit optimization.” I don’t know about you, but I’m in! 

 

 During our conversation, we talked about Ben’s transition out of the traditional brick and mortar and into the online space. We also discussed the need to outsource, delegate, and prioritize – and the entrepreneur’s struggle to want to do it all. Regardless of your current role within your business, chances are you’re doing some things that are best left to professionals. Tune in because Ben drops some excellent bits of advice that could fast track your business to the next level and beyond. 

 

In this episode, Ben and I discuss: 

• How he moved online after winning Trainer of the Year in 2008. 
• Launching his first successful online product. 
• Recognizing the need for a team and learning how to trust them. 

• Sticking to what you do best – and delegating the rest.  
• How having kids transformed Ben’s day.  
• Passion and play in your work being part of the recipe for success.  

 

 5:00 – 9:00 - Owning and running training studios and how he transitioned online 

9:00 – 12:00 - Launch and business strategy; audience, marketing, VA, and affiliates 

12:00 – 14:00 - Outsourcing and creating a team  

14:00 – 19:00 - Ben’s role in the company: Big vision, the “face,” media, writing, and speaking 

19:00 – 25:00 - Sticking to it, saying no, and learning to trust, delegate, and stop micromanaging  

25:00 – 29:30 - Content quality over quantity and setting priorities  

29:30 – The Rapid Five