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There's a recipe that helps increase sales without decreasing dollars - but it may require some deconstruction of self-made roadblocks. 

🤔 "Heather - are you gonna make me get in front of a camera?" 

You know me so well. But yes - yes, I'm going to encourage you to step your adorable little buns in front of an iPhone, smile, and let the world know just how likable you really are.

First Up - 😍 Likability

The first step in this three-part sales funnel - being likable. But how, you ask? It requires being relatable - and a cheat code for being relatable is letting people see you - 🤳 yep, stepping into the limelight. 

Your cookies are awesome - but I don't know a cookie - however, I can know you - I can know that you're local, that you have kiddos, that you struggle with finding entertainment for said kiddos, that you're military or that you're workin' a side hustle! Listen - humans love to see other humans. Check out this heatmap on a Dolce and Gabbana ad - the eyes tracked Scarlett's face, not the product. 

📸 Along with steppin' in front of the paparazzi (even if the paparazzi happens to be your iPhone on a tripod), try these methods of becoming the most likable baker in your area:

• Meet the Baker Post - try posting this once a quarter - even if it feels repetitive, most people don't see your posts due to the algo. Try a "Five things you didn't know about me - don't judge me for number 4!" to pull your audience in.
• Bakery Photoshoot - say CHEESE! These types of photoshoots are "likable" content gold mines! 
• Reels with Your Face - do a dry run! Practicing in front of a mirror or in a private Live will make this feel more natural.

Next Up - 🧠  Know

Okay - we like you. We love your face, your brand, your brand photoshoot, and your relatable posts - now we need to know about what you sell, how you sell it, and how I can get ahold of it (we retooled this one a bit). Answer the questions Who, What, Where, When, Why, and How. 

• 🤔 What's for sale?
• 🤔 How do I buy it from you? 
• 🤔 Where are you located? 
• 🤔 Are you taking orders right now?
• 🤔 How can I give you my money?

You can be the most likable person in the world, but if you make it too hard to give you my money, I'm going to be lookin' for another less relatable but easier-to-pay baker. Pairing likability with spend-ability makes a match made in moolah heaven. Keep the funnel short here and you'll see a much larger bank account. 

Last up - ❤️ Trust 

Ah - trust. It'll make or break you and you won't even see it coming. When your customer makes a purchase, they wanna know that if things go south, you won't gho-st. Or that you're on their side vs on the opposite side of the boxing ring. 

Maintaining a trust-first brand above all else will make clients feel safer when parting with their hard-earned cash. How to present a trustworthy brand? Here are a few tips of the trust trade:

• Have your refund policies visible and favorable for the client. The average return per year in SCM? .5 orders - yes, ONE HALF of an order per year.
• Offer a 100% money-back guarantee. I know, I know - the "refund twins" strike again - but consider the peace of mind your audience will have knowing that if they're not happy - they'll still be happy. I'd happily throw cash money your way.
• Have an extensive FAQ section. Trust = communication. Having questions answered and repeatedly accessible lets people know that they're in safe, sugary hands.