Welcome back to the Build That Business Podcast! I’m your host, Lindsay J. Williams, and today we’re diving into the world of wedding shows and how to transform the inevitable hunt for deals into your biggest moneymaker.

In this episode, we’ll explore:

• Understanding the Deal-Driven Mentality: Why couples flock to wedding shows seeking deals and how to leverage this mindset to your advantage.
• Defining a Show Special: What a show special is (and isn’t), and why it’s more than just a discount.
• Creating High-Value, Low-Cost Offers: Tips on crafting irresistible offers that provide high value to couples without breaking your bank.
• Adding Value vs. Offering Discounts: Why adding value enhances your brand and attracts the right clients.
• Maximizing Your Show Special: Strategies to promote and maximize the impact of your show special, driving immediate action from attendees.

This episode is packed with actionable insights to help you capitalize on the deal-hunting craze at wedding shows. Get ready to turn this common challenge into your biggest opportunity!

Tune in, and let’s keep building those businesses! Don’t forget to share your show special ideas with me on Instagram @MsLindsayJWilliams.