Today, I’m opening the floor to talk about educational content, when we should be doing it and why we shouldn’t be doing it all the time. Yes, you read that right my dear! While there’s certainly a place for content that is educational if you’re churning this content day in and day out, your ideal clients may not feel the need to invest in you! 

So, you’re going to want to grab your journal and a pen or open the notes app in your phone for this episode because I’m going to give you a bunch of prompts that will help you nail the right split for your content strategy and convert your ideal clients to take you on their transformational journey. These methods are a powerful way to move your client forwards, into your DMs and into your Zoom calls. Let’s scrap the “3 Ways to Do XYZ” content and use this new approach in your content strategy. 

In today’s episode we chat about:

- Why your ideal clients won’t convert when too much of your content is educational

- When your content should be educational

- Elements to implement in your content strategy 

- Mindset hacks to reinvigorate your educational content 

- Speaking to your ideal clients’ desires and getting so clear on what they want

- How to nurture your audience through problem awareness

- Journal prompts and questions to help you move away from educational content

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HEAD TO THE SHOW NOTES:

https://www.rebeccahaydon.com/episode88