“The real value wasn’t in the keynotes—it was the dinners, the hikes, the casual connections.” – Dylan Redekop, first-time C+C attendee

Dylan and Chenell reflect on their time at Kit's Craft + Commerce email newsletter conference for creators in Boise.
 
But this episode isn’t just a recap — it’s a deep dive into what made the conference unforgettable: the people, the ideas, and the big shifts in how creators are building authentic businesses. From mastermind dinners with Pat Flynn to keynote takeaways on AI, content strategy, public speaking, and creator community, they unpack what creators should actually focus on in 2025.

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KEY TAKEAWAYS

• The irreplaceable power of in-person connection
• The difference between “insanely valuable” vs “insanely frequent” content
• Why mastermind-style events create outsized ROI
• How to use AI without burning out
• The importance of crafting your personal “what do you do” intro
• Creator identity and the fight with impostor syndrome
• Content strategy lessons from Sam Vander Wielen and Amanda Goetz
• Pat Flynn’s “lean learning” growth loop from 0 to millions of YouTube subs
• How to run better meetups and create serendipitous opportunities
• What Craft & Commerce nailed — and why you might want to go next year

LINKS MENTIONED

• Kit's Craft + Commerce creator conference
• Pat Flynn's Deep Pocket Monster YT Channel
• Sam Vander Wielen's website
• Amanda Goetz's website
• Ultraspeaking (Tristan de Montebello & Michael Gendler)
• Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
• Check out the 30 Days of Growth FREE >>
• 30 Days of Growth Course Pre-launch
• Growth In Reverse PRO Community
• Want your newsletter roasted? Submit it here. 
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Substack
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

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Thanks to Tim Forkin for editing these episodes.