Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.   Techniques covered include: How to use Cognitive Biases How to make use of Scarcity How to use Social Proof How to use Consistency How to use Loss Aversion How to use Confirmation Bias How to use Anchoring How to use the Decoy Effect How to use Priming   Useful Links Link to Cognitive Biases Article: Italian driving licence Case study: