Restaurant Unstoppable with Eric Cacciatore

900: Matthew Swift Founder of Big Grove Brewery


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With Excitement allow me to introduce to you today's guest, the Founder of Big Grover Brewery, Matt Swift. Matt Swift grew up in the restaurant business. His mom, Faye Swift, opened Sluggers in Coralville, IA when Matt was just a young boy. Matt would go on to work in that restaurant learning about a hospitality first mentality and High standards before opening his first restaurant, Black Stone, in 2007. With numerous partners, Matt has since gone on to open Red's Ale House (2009) Big Grove Brewery Solon (2013), 30 Hop (2014), Pullmans bar (2015), Mosely's Barbecue and Provisions (2016), Big Grove, Iowa City (2017), Saint Burch Tavern (2018), Tribute (2020), and the Iowa Athletic Clun (2021).

Today’s feature affiliate: Bentobox. In need of a restaurant website? Click this link to find out why so many of my guests use Bentobox!

Show notes… Calls to ACTION!!!
  • Join Restaurant Unstoppable Network and get your first 30 days on me!  Connect with my past guest and a community of superfans.
  • Subscribe to the Restaurant Unstoppable YouTube Channel
  • Join the private Unstoppable Facebook Group
  • Join the email list! (Scroll Down to get the Vendor List!)
Favorite success quote or mantra:
  • "Not preparing is preparing to fail."

In this episode with Matthew Swift we will discuss:

  • Dealing with a massive floods that ruins your restaurant
  • Partnerships
  • Candor
  • Exiting partners
  • Scaling
  • Transitioning from restaurant to brewery
  • Community involvement
Today's sponsor:

This episode is brought to  you by Plate IQ, your Accounts Payable Automation and Expense Management solution. PateIQ works with 20,000 restaurants across the country. Plate IQ uses OCR "Optical Character Recognition" and Deep Machine Learning to eliminate manual data entry from the AP process. Automate the full life cycle of your invoices from General Ledger coding to bill payment via PlateIQ’s VendorPay network. With PlateIQ’s VendorPay you can seamless flow from invoice upload to paying your bills. You can earn cashback on invoices from over 180,000 vendors. With Plate IQ Vender Pay, you can see what is due when. Schedule payment by check/ACH/or Plate IQ Card. Lastly, VendorPay is also FOR Vendors. Keeping your vendors happy will give you leverage in negotiating your terms. Vendors participating in Plate IQ’s VendorPay network LOVE it because it shortens Day Sales Outstanding by 25% - AKA: Vendors get paid 25% faster. To learn more head to plateIQ.com/unstoppable to get at least 25% off implementation.

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Knowledge bombs

  1. Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
    • Good at saying yes and following through
  2. What is your biggest weakness?
    • Details
  3. What's one question you ask or thing you look for during an interview?
    • Energy
  4. What's a current challenge? How are you dealing with it?
    • Staffing
  5. Share one code of conduct or behavior you teach your team.
    • Practice candor 
  6. What is one uncommon standard of service you teach your staff?
    • Push atmosphere, respect the guest
  7. What's one book we must read to become a better person or restaurant owner?
    • The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle
    • Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin
    • Atomic Habits:An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
    • GET THIS BOOK FOR FREE AT AUDIBLE.COM 
  8. What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
    • 7Shifts
  9. What is one thing you feel restaurateurs don't do well enough or often enough?
    • Be present, be on the floor
  10. Name one service you've hired.
    • 7Shifts
  11. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Not preparing is preparing to fail
    • Take the time to know the people around you
    • Practice candor
Contact info:

Email: [email protected]

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Also, please leave an honest review for the Restaurant Unstoppable Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.

And finally, don’t forget to subscribe to the show on iTunes to get automatic updates.

Huge thanks to Matthew Swift for joining me for another awesome episode. Until next time!

Restaurant Unstoppable is a free podcast. One of the ways I'm able to make it free is by earning a commission when sharing certain products with you. I've made it a core value to only share tools, resources, and services my guest mentors have recommend, first. If you're finding value in my podcast, please use my links!
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