What do you call it when you’re the golden girl of PR, pulling six figures by 25, then throw it all away for a side hustle that flops for five years before finally hitting gold? We call it a Rich Bish move. 

In this episode of The Rich Bitch Era, Kristie X Ord takes the host seat and gets Jessica Zalums to spill on:                                                                                   

• Leaving a corporate career everyone else thought was “the dream”

• The ego bruises and identity crisis that come with starting over

• Why 10K engaged followers beat 100K dead ones any day

• Why she ditched coaching for a model that actually rewards impact

• The power of focusing on one thing (instead of being the “7 income streams” girlboss cliché)

It’s raw. It’s real. It’s for every woman who secretly wants to burn her career plan and build something better.If you’re ready to trade performative success for real freedom — press play now!

Episode Highlights:

00:00 – Why Jess swapped a solo episode for a chat with Kristie

01:00 – The six-figure PR career Jess walked away from

04:55 – How loyalty + relationships became her biggest asset

08:00 – The competition and burnout of agency life

11:48 – The “ego death” of leaving success behind

13:50 – Realizing corporate wasn’t the dream she thought

16:58 – Family fears, colleague whispers & self-doubt

20:14 – Why a viral Instagram post = zero sales

22:42 – The truth about imposter syndrome

24:53 – Building a brand by being unapologetically herself

28:51 – The coaching experiment — and the problem with linear models

31:56 – Leveraged business vs. coaching: the truth about freedom

39:30 – Why “7 streams of income” will slow you down

42:22 – Reclaiming focus, momentum, and leadership

46:12 – Magnetize + Rich Bish Academy invitations

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