Build That Business

92: Sales Isn’t Just About Smooth Talking: How to Improve Every Step of Your Sales Cycle


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Have you ever thought, “If I could just be a little smoother during consultations, I’d book more clients”?

The truth is, sales success isn’t just about being charismatic or nailing the pitch—it’s about mastering your entire sales cycle. From getting noticed in the discovery phase to closing with confidence, every step matters.

In this episode, we’re breaking down the six phases of the sales cycle and showing you how small improvements at each stage can lead to big results. You’ll learn:

✅ How to stand out and attract more inquiries in the discovery phase
✅ The secret to turning inquiries into consultations during the connection phase
✅ How to structure consultations to build trust and showcase your unique value
✅ Why optimizing your process can lead to thousands in additional revenue (we’re talking $20K+!)

If you’re only focused on the consultation, you’re missing the bigger picture. Tune in to learn how to fix the “kinks” in your sales process and create a smoother system that turns more leads into bookings.

🎙️ Ready to transform your sales strategy? Hit play now!

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Build That BusinessBy Lindsay J Williams

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