What’s up, Healthpreneurs! It’s another awesome day on the Healthpreneur Podcast. Thank you for joining us! Today I’m going to tell the story of a terrible sales experience I had while visiting Morocco with my family. This experience was the epitome of what NOT to do if you want your customers walking away from a sale feeling good.  

 

Today’s topic is reciprocity. You may have heard that it can be a good thing, and that’s true. It can be. The problem arises when reciprocity is used to guilt or pressure someone into buying because they are made to feel like they “owe” you. Not nice.  

 

In today’s episode, I’m going to use my experience in Morocco to illustrate just how bad the sales tactic of reciprocity can be – so you can make sure you never do it in your own business. Tune in to find out the genuine ways to provide value to your audience so they are happy to become clients...and won’t want a refund later.  

 

1:00 – 7:30 - Story: The worst buying experience in Morocco 

7:30 – 9:00 – The problems with reciprocity: Guilt, remorse, regret 

9:00 – 12:00 - Scarf story: Feeling like you owe something in return  

12:00 – 14:00 - Reciprocity used for evil versus offering true value and respecting the client 

14:00 – 16:00 - Leading by service without heavy-duty reciprocity 

16:00 –  17:30 - The Seven Figure Health Business Blueprint makes business feel good