In this episode of Beyond the Crops, Mary Pat and Jena are live from the Commodity Classic, interviewing Kendall from Case IH, and talking about new technology and the evolution of precision technology, followed by Alex from Case IH to discuss Case IH’s Sense Apply technology.

📌 What We Cover in This Episode:
✅ Kendall's background and how she came to work at Case IH.
✅ How precision technology trends are going with connectivity.
✅ What are some challenges that precision tech has helped farmers overcome.
✅ Alex's overview of Sense Apply technology.
✅ Key differences between Case IH and other competitors.

💡 Key Takeaways:
✨ Being able to teach farmers how to fix their equipment is huge for uptimes.
✨ Precision technology has improved so much over a short period of time.
✨ Sustainability means a little bit different things to everyone.
✨ Make sure that your customers/producers are involved in the development process.
✨ Sense Apply technologies have an ROI within 1-2 years.
✨ There is no annual subscription for Sense Apply, or per-acre fees.

🙌 Join the Conversation!
We’d love to hear from you! What do you think about these new technologies coming? Share with us on social media and tag us @beyondthecrops_.

#PrecisionAg #PrecisionTech #CaseIH #SenseApply #FarmLife #BeyondTheCropsPodcast