Creating strong and engaging content on social media has probably become one of the most important things for those working as online fitness professionals. It's a great way to deliver your message, show your expertise, and attract paying clients. Everyone is on social media nowadays and looking online for the problems they are trying to solve. But what are the best practices when it comes to creating engaging content?

In this episode, Enrico Incarnati will tell you everything you need to know to use social media as a tool for your brand. How to make the algorithm your best friend, find the most relevant platform for you and your services, and talk to the right audience are just a few topics covered during the conversation.

About Enrico: Enrico Incarnati is a Social Media and Content Creation Strategist who helps fitness professionals create better content across all platforms to help them not only attract the right type of audience – but maximize the value they provide in their content AND actually have fun creating the content!

Timestamps

[2:42] - Enrico's background;

[22:44] - Does the algorithm hate you?

[34:41] - How to find the right online platform to use;

[41:37] - Delivering and repurposing content;

[45:52] - How to naturally deliver engaging content;

[50:25] - How to niche down your audience the right way.

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Episode Resources

Enrico's Instagram: https://www.instagram.com/rico.incarnati/

Enrico's YouTube Channel: https://www.youtube.com/channel/UCVsZhh40QGdd3d4gk_xUOjQ

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