Think you don’t need sales skills because you get all your business from word-of-mouth? It might be time to think again. In this episode of the Build That Business podcast, we’re unpacking why referrals alone aren’t enough to sustain and grow your business—and how mastering your sales process can change everything.

Here’s what we’ll cover:

• Why relying solely on referrals is a risky strategy that can leave your business vulnerable.
• How failing to convert referrals could harm your reputation with referrers.
• The power of pairing referrals with a seamless sales system to amplify your growth.
• Actionable steps to future-proof your business and thrive, no matter what.

Plus, I’ll share all the details about my new program, Booked to Banked™, created for wedding pros ready to master their sales systems, close more clients, and take control of their growth.

If you’ve ever felt like there’s a missing link in your business—or wondered why your referrals aren’t turning into consistent bookings—this episode is for you. Tune in, and let’s take your business to the next level!

Links Mentioned:
Join the waitlist for Booked to Banked™ and get exclusive access and bonuses:
👉 LindsayJWilliams.com/BTBWaitlist