Ryan Sullivan is the CEO & founder of Podcast Principles. Ryan helps content creators and entrepreneurs harness the power of podcasts to form a deeper connection with their audience. Ryan is also the host of Bopcast, a home-grown podcast based on his experiences, connections, and community around his music and content.

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(00:00) Partnership: KS Media
(01:42) Introduction
(03:53) Why do you do what you do? 
(08:10) Moving on to new experiences & opportunities
(12:13) Early influences in your career   
(19:30) Building businesses in silence 
(21:42) Biggest challenges in running a company
(27:08) Using social media to your advantage
(30:00) Why LinkedIn is the best platform for sales
(36:30) Advice to start a service-based business
(40:20) Understanding your demographic & ICP
(44:15) Creating digital products & resources
(49:30) Saying no & having business maturity 
(55:15) Monetising your interests & skills
(01:00:40) How to break a limiting mindset
(01:07:00) The benefits of travelling for business
(01:16:00) Lessons learned from online business
(01:23:00) When to delegate & outsource

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