Coaching is still a relatively new modality and remains unregulated; as such it’s a rich ground for innovation as well as ethically questionable behaviour. In this conversation with master coach Ram Ramanathan we discuss the dark side of the coaching industry, systemic coaching, working with stakeholder perspectives and fostering collective intelligence. Ram S. Ramanathan MCC is a master coach for leaders who wish to embark on their Hero's Journey and founder of Coacharya. As a leadership development coach, Ram works with groups and individuals on issues of team-building, alignment of cultural values, co-creation of vision to action plans, strategic performance issues of engagement, and coping with VUCA. He has authored several books on Eastern philosophy and published articles internationally on mindless awareness in coaching. He teaches as an adjunct faculty at post graduate programs and speaks at events related to human development.