Episode 98: Sell the Story, Not the Service – How Storytelling Wins Every Time

Wedding pros, if you’ve ever felt stuck on what to say in your marketing, like you're blending in with every other vendor out there, this episode is for you! The secret to standing out? Storytelling.

Today, I’m sharing why stories are the most powerful sales tool in your business. Couples don’t just connect with a service, they connect with a feeling, a vision, a story that makes them say, “That’s me. That’s what I want for my wedding.” And when you learn how to tell your story, your clients' stories, and the stories behind your work, you won’t have to “sell” at all... people will feel connected to you before they even meet you.

I’ll walk you through:
✨ Why stories drive engagement, build trust, and create an emotional connection
✨ How to craft your Story Bank: your go-to collection of 3-5 stories to use in sales calls, wedding shows, and social media
✨ Real examples of how storytelling leads to bookings (like the time a bride asked to honor her grandmother with a tiny blackbird hidden in her invitation design)
✨ How to use stories at a wedding show so your booth stands out and couples remember YOU

🎧 Tune in and get ready to sell the story, not the service.

📌 Challenge: Take 30 minutes today to write down 3-5 go-to stories for your Story Bank! Try using one in your next post, consultation, or wedding show conversation—and watch what happens when you lead with heart instead of just a sales pitch.

💛 If this episode resonated with you, take a screenshot, share it on Instagram, and tag me @MsLindsayJWilliams—I’d love to hear what story you’re ready to start sharing!

Let’s get into it! 🎙️✨