Most people aren’t lazy—they’re just scared of being seen. Kendall Berg sits down with digital strategist and Slay the Gatekeeper founder Courtney Johnson to unravel the truth about personal branding in the age of LinkedIn, TikTok, and trolls. Spoiler alert: it’s not about going viral—it’s about getting honest.

Courtney breaks down the emotional blocks that keep high achievers hiding their brilliance. From troll comments to visibility shame spirals, she gives us the cheat codes to show up online without losing our voice. Whether you’re in corporate or freelance, you’ll walk away rethinking what it means to be seen, trusted, and remembered.

In this episode, we discuss:

• What’s the simplest way to grow on LinkedIn in 2025?

• How do I build a personal brand without sounding fake?

• Should I worry about negative comments on my content?

• How honest should I be when posting online?

• Do I need a personal brand if I’m not a creator?