In this episode, editorial director Bethan Ryder is joined by colleagues Raeesa Brey, Cassandra Gagnon, and Natacia Lim to reveal three of WGSN’s cities to watch in 2024.

From coastal concrete jungles to hyper-connected tech hubs preserving traditional cultures, here’s our pick of the cities now rising to meet the changing demands of urban living.

We forecast our clients' buzziest destinations for creativity and innovation in 2024, but also reflect on how the newness and excitement impact natives of the different cities.