On today’s podcast, I talk with marketing expert David Chism about the most common mistakes contractors make when it comes to their marketing. The Roofer Show is about learning from the mistakes of other contractors so you can avoid the same pitfalls and take the short cuts to grow your contracting business.

What you’ll hear in this episode:

• David’s background: from a long line of painting contractors, then on to estimating and marketing
• How Brazilian Jujitsu has helped his focus and discipline in business
• Top 7 Mistakes that Contractors Make:
  1. Not having a marketing plan or budget
  2. Not tracking leads
  3. Purchasing a CRM and not using it
  4. Not staying in touch with customers and relying only on new leads
  5. A lack of consistency in marketing
  6. No brand awareness
  7. The “try this/try that” marketing approach
  
  
• The “bonus” mistake in throwing money away on paid search and SEO
• Use a professional for ad words
• Mistakes contractors make in using social media:
  1. Don’t “dabble” in it
  2. If you start, then maintain it
  3. Don’t use social media to “sell” your services
  4. Use professional, good-looking photos of your company and services
  5. Promote community events that you participate in
  6. Keep it real and personal
  
  
• “People love to buy, but they hate being sold to.”

Resources:                    

A David Creation

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