Newsletter & Email Growth: Growth In Reverse

$9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel.


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Get 30+ video lessons and ideas for optimizing your newsletter: https://growthinreverse.com/vault

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“All roads point to the email list." — Sam Vander Wielen, Sam's Sidebar

In this episode, we interview Sam Vander Wielen—a lawyer-turned-creator who has sold over $9M in legal templates with a 50k-subscriber newsletter. 

Sam shares how her motto of "All roads point to the email list" has helped her earn over $9M in total revenue since starting her business in 2017. And she's done it with a small team and a replicable funnel strategy most creators could copy. 


KEY TAKEAWAYS

  • Why she decided to walk away from strategies that “should” work — and what happened after
  • The $100k turning point that reshaped how she runs her business
  • How she blends storytelling with practical education to keep readers engaged
  • How her newsletter fuels her entire content ecosystem
  • What creators misunderstand about legal protections (and how to fix it)
  • Why she believes the boring stuff is actually the growth engine
  • The platform she almost abandoned — and why she came back stronger
  • Her advice for creators chasing growth but ignoring long-term sustainability

LINKS MENTIONED

  • Sam's website
  • Sam's book: When I Start My Business I'll Be Happy
  • Sam's Socials: LinkedIn | Instagram | YouTube
  • Ask us a question or submit a podcast topic idea: growthinreverse.com/questions
  • Get Chenell's brand-new course: The Growth Vault — newsletter templates, growth strategies, and real examples you can implement at your own pace.
  • Growth In Reverse PRO Community
  • Want your newsletter roasted? Submit it here. 
  • Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

  • Chenell: Twitter | LinkedIn | Substack
  • Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

  • growthinreverse.com
  • growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.

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Newsletter & Email Growth: Growth In ReverseBy Chenell Basilio and Dylan Redekop

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