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Is the self storage market finally catching a tailwind again? 

Joe Downs sits down with broker Matthew Rosendale of Lindsey Self Storage Group to unpack what’s really happening behind the scenes from $345,000 “Crapper King” deals to $90 million institutional transactions. 

Matt shares how 2025 exceeded expectations for his team, why early 2026 is flashing green flags, and how Fed rate cuts and slowing new development could spark occupancy growth. 

They dive deep into seller psychology post-2021 peak pricing, whether expectations have finally reset, and why first-time buyers consistently miss the mark by chasing the “perfect deal.” 

From underwriting mistakes to supply pipeline blind spots and management cost realities, this conversation is a tactical, no-fluff look at what separates serious operators from stuck dreamers…and why taking action now might matter more than timing the cycle.

WHAT TO LISTEN FOR

3:18 What can a $345,000 deal teach you that a $90 million deal can’t?

9:25 Have sellers truly adjusted from 2021 peak pricing expectations?

19:29 Why do first-time buyers miss great deals chasing the “perfect” one?

29:59 What’s the one action new investors must take to land their first deal?

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CONNECT WITH GUEST: MATTHEW ROSENDALE, BROKER AT LINDSEY SELF STORAGE GROUP

Website | LinkedIn | Email | 484-695-0872

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White Label Storage helps self-storage owners manage their facilities like a performance business, not a guessing game. Using facility-level data and custom technology tools, the team drives smarter pricing, marketing, and operational decisions with no gut-based revenue management.

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