In this episode of Take-Away with Sam Oches, Sam talks with Dave Colebrook, president of LSR and Emerging Brands with the Canadian restaurant company Recipe. Dave oversees the franchise New York Fries, a brand that was born in New York in 1983 but primarily grew across Canada before reentering the U.S. earlier this year. Dave joined the podcast to talk about how this brand plans to reconquer its original homeland and why malls are its real estate sweet spot.

In this conversation, you’ll find out why:

• Malls are not dead
• Sampling is the perfect marketing for high foot traffic destinations
• Speed of service is everything in busy destinations
• A strong product plus good economics helps a brand transcend borders 

Have feedback or ideas for Take-Away? Email Sam at [email protected].