Episode Title: A Case for Transparent Prices

We Discuss:

• Why hiding your prices might be hurting your business
• How transparent pricing leads to more inquiries and fewer ghosts
• The psychological and market effects of pricing transparency
• How sharing your prices signals confidence in your work

TL;DR:

• Transparent pricing encourages more inquiries because potential clients don’t feel like they’re walking into the unknown.
• When photographers share their prices, they help normalize industry standards, making it easier for everyone to charge sustainably.
• Clients are less likely to ghost when they know pricing upfront—it removes sticker shock and hesitation.
• Trust increases when pricing is clear. People are naturally skeptical of hidden costs or unclear pricing models.
• If you’re hiding your prices, you may be unintentionally signaling that you think they’re too high. Confident pricing shows clients that your work is worth it.

Resources:

• Learn more about pricing strategies for photographers at www.thebusinessfocusedphotographer.com