In this episode of Take-Away with Sam Oches, Sam talks with Lars Smith, chef and owner of State of Mind Pub in Palo Alto, Calif., and Abby Hughes, head of growth strategy for Belle Communication. They’ve been tracking the rise of chef content on Instagram and TikTok, and joined the podcast to share their tips both for chefs and foodservice businesses on how to leverage chefs for exposure in the age of social media, and why authenticity is key to any partnership between a brand and a chef. 

In this conversation, you’ll find out why:

• The industry continues to turn to social media for menu inspiration
• There’s nobody better suited to inspire menu innovation on social media than chefs 
• If you have a particular SKU you’re trying to push, a chef can help
• The best chef partnerships are those that are authentic 
• Most restaurateurs don’t have time for the formal foodservice channels

Have feedback or ideas for Take-Away? Email Sam at [email protected].