What are consumers getting when they order from a virtual kitchen?

This week’s episode of the Restaurant Business podcast A Deeper Dive features our editors speaking of their recent taste test of a handful of virtual brands.

The project was spearheaded by Senior Technology Editor Joe Guszkowski, who wrote about the experiences in a piece last week. We are joined by Editor-at-Large Peter Romeo and Senior Independents Editor Heather Lalley.

The brands we tried were MrBeast Burger, Man Vs. Fries, Grilled Cheese Society and Another Wing by DJ Khaled.

We rated them on delivery quality, food quality and appearance and overall value. You should check out the piece, which ran last week.

The editors discuss the results of their orders, including which brands they prefer, which brands they disliked, and their overall value. We discuss how much this says about delivery charges, and whether we would order this in the future.