Today, we look at the intricate history and business strategies of Varsity Brands. To the best of my ability, and after months of research, conversations with people in the cheer industry, and a deep dive down some really strange rabbit holes, I’m giving an overview of Varsity's evolution from its inception in Jeff Webb’s humble apartment to the billion-dollar business that it is today. 

We’re going to learn how All Star cheer came into play in all of this, and impactful ways cheer parents can address their concerns - especially when it comes to the high expenses of cheerleading.

Wanna jump around? Here are some of the highlights:

05:55 The Origins and History of Cheerleading

08:03 The Rise of Varsity Brands

18:38 The Birth of All-Star Cheerleading

22:30 Varsity's Business Moves and Acquisitions

30:02 Varsity's Market Domination

36:31 Private Equity Influence

41:25 The Controversial Stay-to-Play Policy

50:48 The Role of Gym Owners and Parents

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