When entering a new industry, is joining a franchise a good idea? Listen as Dave "The Laundromat Millionaire" Menz and his wife, Carla discuss the pros and cons of joining a franchise with Brian Riseland, a former Microsoft exec and owner of Laundry Genius. Follow along as Brian shares how lessons he learned at Microsoft have helped him to be a better laundromat owner, how he made the decision on whether to join a franchise, his tips for branding and marketing, as well as his journey into the laundromat industry and where he's headed next. No matter what industry you may pursuing, this episode is full of great advice for any business owner wanting to improve their business!Referenced Links:Link to get Atmosphere TV:https://atmosphere.tv/partner/dave-menz and use code “MILLIONAIRE”Contact Mike directly: [email protected] Our guest’s website: www.laundry-genius.comOur guest’s email: [email protected] consulting services: www.laundromatmillionaire.comOur Youtube channel: https://youtube.com/c/LaundromatMillionaireOur Podcast: https://laundromatmillionaire.com/podcast/Our Facebook: https://www.facebook.com/laundromatmillionaire/Our LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/Our Instagram: https://www.instagram.com/laundromatmillionaire/Our laundromats: www.queencitylaundry.comOur pick-up and delivery laundry services: www.happynest.com/locations/ohio/cincinnatiCoin Laundry Association: https://www.coinlaundry.org/Laundromat Resource: https://laundromatresource.com/Pacific Lutheran University: www.plu.eduFiverr: www.fiverr.comDesign Crowd: www.designcrowd.comBigger Pockets Realty Podcast: www.biggerpockets.comLaundry Luv, Abilene, TX: www.laundryluv.comCesco Laundry Equipment: www.cescoequipment.comLaundroworks card payment system: www.laundroworks.comCents POS System: www.trycents.comRadical Candor by Kim Scott: www.radicalcandor.comIt Takes What It Takes by Trevor Moawad: https://moawadconsultinggroup.com/it-takes-what-it-takes/Wayne’s World clip: https://www.youtube.com/watch?v=jjaqrPpdQYcVerizon “Can You Hear Me Now” commercial: https://www.youtube.com/watch?v=OPwPo-IAQ-ETimestamps:00:00:00 Intro Quotes - The Laundromat Millionaire Show00:02:02 How to be a guest on our show00:03:00 Laptops to Laundromats00:04:15 Sharing Knowledge Across the Industry00:05:20 "Laundry Genius"? All About Branding00:09:20 Brian's Backstory00:11:37 Lessons from Microsoft00:15:29 The Single Main Idea in Marketing00:16:50 Branding to Elevate the Industry00:19:47 Why left Microsoft00:21:35 Should I buy or franchise?00:25:17 Creating a business, not a job00:26:18 Pros & Cons of Franchising00:34:30 Deciding to Build00:36:15 Determining the Where - Location, Location, Location00:38:43 Importance of a Great Distributor00:41:58 Lease Negotiations00:43:14 Permit Purgatory00:44:05 Starting the Build00:45:08 Focusing on the Website and SEO00:46:00 Opening the New Store00:47:02 Why look for a stand alone building?00:48:46 Buying the Real Estate?00:50:09 Advice for a Great Lease00:52:42 Make-up of the New Store00:57:47 Adding Pick-up & Delivery?01:00:04 Why use Cents?01:05:08 Thoughts on Using Door Dash for Delivery01:08:36 Pricing01:15:00 Sharing Your Knowledge01:17:04 Recommended Resources01:23:00 Parting Thoughts01:23:36 Brian's Contact InfoLearn more about your ad choices. Visit megaphone.fm/adchoices