Josh Durham launched Aligned Growth Management, an influencer marketing agency, in 2020. He says the influencer industry has evolved from the halcyon days a decade ago when affiliate-based creators could generate 5x returns.

Influencer marketing circa 2025, according to Josh, is a long-term play. Success depends on quality products, engaged creator audiences, and content that supports multiple channels.

In this episode (his second on the podcast), Josh shares the essentials for scalable, high-performing influencer programs.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/a-playbook-for-influencer-marketing

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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