Raise Revenues - Boost Profitability - Gain Customers
Learn how to do all this and more without adding additional locations or equipment. In this episode of The Laundromat Millionaire Show, Aaron McLean of mClean Laundry in Detroit, Michigan shares his story on how he used the new competition in his market as an opportunity to pivot his strategy to reach more customers. This allowed him to transform his laundry business from a struggling side hustle into a thriving, multi-location, modern laundry chain. Follow as Dave & Carla Menz explore his journey and reveal the lessons he's learned along the way.

Referenced Links: 
Our Sponsors: H-M Company Drain Troughs: https://www.draintroughs.com
CXPerks: https://www.cxperks.com/
Our Guest: Aaron McLean: https://www.mcleanlaundry.com/
Our Website: https://www.laundromatmillionaire.com
Our Online Course: https://dave-menz.mykajabi.com/sales-page
Our Youtube channel: https://youtube.com/c/LaundromatMillionaire
Our Podcast: https://laundromatmillionaire.com/podcast/
Our Facebook: https://www.facebook.com/laundromatmillionaire/
Our Facebook Group: https://www.facebook.com/groups/laundromatmillionaire
Our LinkedIn: https://www.linkedin.com/in/dave-laundromat-millionaire-menz/
Our Instagram: https://www.instagram.com/laundromatmillionaire/
Our laundromats: https://www.queencitylaundry.com
Our pick-up and delivery laundry services: https://www.queencitylaundry.com/delivery
Our WDF & Delivery Workshop: https://laundromatmillionaire.com/pick-up-delivery-workshop/
LaundroBoost Marketing Company: https://laundroboostmarketing.com/
Suggested Services Page: https://www.laundromatmillionaire.com/services
WDF & Delivery Dynamics: A Complete Business Blueprint: https://laundromatmillionaire.com/wdf-delivery-dynamics-a-business-blueprint/
Clean Show Registration: https://the-clean-show.us.messefrankfurt.com/us/en.html
Speed Queen Pay App: https://speedqueenlaundry.com/app/

Timestamps
0:00:00 Episode 96 Intro
0:03:15 Aaron’s Start into the Laundry Industry
0:08:08 Retool or Sell?
0:10:51 New Competition in the Market
0:17:05 WDF Strategies for a Small Store
0:24:23 A Retool’s Impact on Revenue
0:25:47 Equipment Mix
0:28:11 Flooring Recommendations
0:32:49 Opening a 2nd Bigger Location
0:39:22 New Store’s Effect on 1st Location
0:40:53 Growing Drop-Off Service
0:42:36 Equipment Mix and Layout of 2nd Store
0:48:23 Aaron’s Future and the Availability of Laundromats in the Market
0:55:30 Building a Team
0:58:48 Employee Bonus Structure
1:00:05 Current Pickup & Delivery Volume
1:04:35 Advice for Newbies
1:07:11 Closing Remarks & Contact Info