I sat down with Edward Sturm, a viral growth marketing expert who's known for his Fake Celebrity prank in New York City that went viral with hundreds of millions of views. In this episode, Edward shares a brilliant idea to take over abandoned meetup groups for just $50-$100, giving you access to thousands of free leads and potential customers. We also discuss curious learner bias, unbundling large SaaS tools using AI, and creative ways to grow your business.

Learn more about Edward here:
https://www.instagram.com/edward.builds
https://www.youtube.com/@buildinpublic

Timestamps below. Enjoy!
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00:00 Introduction to Edward Sturm and Viral Marketing
14:33 Innovative Business Ideas: Taking Over Meetup Groups
24:12 Networking and Meetups for Growth
26:36 The Curious Learner Bias
30:54 Content Creation and Engagement Strategies
34:39 Leveraging AI Tools for Development
39:26 Unbundling Features for Market Success
42:45 Bottom of Funnel SEO Strategies
45:07 YouTube Shorts and User-Generated Content