Nick Jefferson and Ella Cooper are co-founders of Wylde Market. It is a Shopify store selling wild food that’s open for just 12 hours a week! Founded in Jan 2022 they now have 9 producers live on board, with 1,500 customers, and regularly sell out.

In this episode we discuss:

• The logistics of a managed marketplace, and how they keep their store open for 12 hours a week
• What to look out for when choosing the right marketplace software
• Why we all need to be doing a Minimal Viable Product (MVP) launch
• How to leverage from user-generated content
• How sustainability is a core part of the business – and how it’s done by eliminating waste

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