Amanda Elam has taken an unconventional route to her role as CMO of Bloomreach, but she’s learned some important lessons along the way. On this episode of Marketing Trends, Amanda discusses her unique approach to hiring, how to identify metrics that matter, and why we need to embrace and work alongside AI. 

Tune in to learn:

• What is Bloomreach? (2:30)
• How AI is impacting marketing and business (5:20)
• Why companies not building with AI will be left in the dust (10:00)
• The metrics that matter the most (13:50)
• Can being too focused on metrics be detrimental? (17:55)
• The importance of having a strong marketing team (24:10)
• Aligning marketing and sales together (26:08)
• How to spot potential in unconventional ways (30:35)
• Being a mom and a CMO (33:10)
• Preparing for the next steps of growth (40:45)

Mentions:

• Jasper.ai 

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