with Jeff Jordan (@Jeff_Jordan), Yogi Roth (@YogiRoth), Zack Weiner and Hanne Tidnam (@omnivorousread)

For decades, the increasing value of sports teams, rights, licenses and more have been fueled by sports media. But dollars follow eyeballs, and eyeballs -- at least on the traditional broadcast -- are going elsewhere. "If you don't know where you are going, you'll end up someplace else,” Yogi Berra once said. So where exactly are those eyeballs going, and what does that mean for the sports media industry, now that each and every one of us is an individual media platform?

a16z General Partner Jeff Jordan, Yogi Roth, Pac-12 college football analyst and former athlete and coach, and Zack Weiner, co-founder and president of sports media platform Overtime -- in conversation with a16z's Hanne Tidnam -- talk all about the evolution of sports media and content, and what it means for how we will consume sports in the future. How will the way we watch sports fundamentally change? How this begin to affect the game itself? How are athletes thinking about brand in this new world of sports content?