In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights.
In our discussion, we uncover:
<ul><li style="font-weight:400;">What active attention means for marketers and why it matters.</li>
<li style="font-weight:400;">Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds.</li>
<li style="font-weight:400;">The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media.</li>
<li style="font-weight:400;">Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.</li>
</ul>

In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights. In our discussion, we uncover: What active attention means for marketers and why it matters. Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds. The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media. Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.

In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights.
In our discussion, we uncover:
<ul><li>What active attention means for marketers and why it matters.</li>
<li>Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds.</li>
<li>The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media.</li>
<li>Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.</li>
</ul>

Active Attention: The Key to Effective Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world.
Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else.
Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing.
Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy.
www.curemedia.com

Business

Marketing

Influencer Marketing Talks is your backstage pass to modern marketing, from the creator economy and beyond. It's the leading influencer marketing podcast for brands and marketers who want to stay ahead in a fast-changing world. Every week, hosts Sanna Odmark and Frida Ekholm sit down with marketing minds, creators and experts from across the industry to share stories, lessons and perspectives you won’t hear anywhere else. Produced by Cure Media, the Nordics’ top influencer marketing agency since 2014, the show blends industry expertise with openhearted dialogue. Whether it’s decoding consumer behavior, unpacking new trends, or exploring what brands can learn from creators, this is your inside track to modern marketing. Subscribe and join the conversation on Spotify, Apple Podcasts or Acast and stay ahead in the creator economy. www.curemedia.com

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