As we count down to this year's Ad World Conference in November, we speak to conference speaker Anthony Sarandrea, one of North America's top lead generation experts. Anthony shares with us how his team build and scale social ad campaigns that pull in business at scale. Discover the methodology and formula he uses to create Ad campaigns that drive qualified leads for his clients. Learn how they focus on their audiences needs rather than relying on brand and product features to drive profitable campaigns for their clients. What Anthony shares with us are hyper-effective yet straightforward techniques that anyone can follow. Do You understand who you are trying to reach so you can design campaigns to target them with a relevant and tailored message that meets their needs? Are your campaigns failing because they are just too broadly targeted, too dull or both? Are your Ad hooks strong enough to stop the never-ending scroll on social platforms? Could you grab a prospect's interest without even mentioning your brand or service? Listen in and learn some new ways to approach using social media to reach a more targeted, qualified and valuable audience for your organisation. Ad World Conference 2020 Anthony is just one of over 100 inspirational speakers who will be talking at this year's 3 day online conference. Between the 2nd and 4th of November Ad World will stream 15+ Digital Advertising Tracks, consisting of hyper-focused speeches, workshops and live Q&A sessions all designed to help take your business to the next level. Digital Marketing Podcast listeners can get 15% off tickets this year by using the code DMP to get your discount. To find out more, and book your team tickets visit .   Useful Links