D.O. its down with mortgage executive and industry influencer Greg Sher to discuss the future of mortgage lending. Greg shares his insights on the importance of getting to consumers earlier in the process, becoming experts in financial literacy, and embracing technology to better serve the next generation of homebuyers.

They also discuss the significance of preparation and the lessons learned from his father's broadcasting career and delve into the evolving landscape of mortgage lending, stressing the importance of early consumer engagement and technology integration.