HIGHLIGHTS

• Programming creates intrinsic value  
• Recognizing the potential of AI for FPNA and marketing 
• AI for data reporting and analysis

QUOTES

Garrett: "There's going to be an API for Google Analytics and then that GA API is going to go into something that's going to translate it. Those tools actually exist already in the space, they're just not widely adopted. So, I think over the next 3 to 5 years, the administrative function is going to get replaced by AI in the marketing world, for sure."

Garrett: "If I can take my different APIs and I can put them into a data warehouse and I can easily use AI for different use cases in a no-code, outcome-oriented, drag-and-drop manner, that's when it'll take off."

Learn more about Garrett in the links below:

• LinkedIn - https://www.linkedin.com/in/garrettmehrguth/
• Website - https://directiveconsulting.com/

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