What sort of power do ‘influencers’ really yield?
Adrian sits down with one of the most powerful social media figures in Ireland, who is a wanted man by commercial brands.
James Kavanagh explains what he does, why it works and how he is now earning a multiple of what he did in previous jobs.
Honesty and originality, he says, are key attributes, as well a particularly strong work ethic. He discusses how coming from a family of strongly motivated individuals, including his famous brother (Conor McGregor’s trainer), has influenced his aptitude to graft.
James also talks about why Snapchat — the platform that originally gave him his biggest boost — now appears to be “stagnating” compared to Instagram.

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