In a special two-part episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Brittaney Kiefer, Adweek’s Creativity Editor, and reporter Emmy Leiderman about the June issue of Adweek.

We go behind the scenes of the cover story which features multi-hyphenate talent Keke Palmer and delve into the 2023 Creative 100 list, an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers, and other creative game-changers.

We also hear from Lola Bakare, CMO advisor, author, and inclusive marketing strategist and Peter Ukhurebor, managing director at ad agency UWG and founder of Black at Cannes about what to expect from the festival's 70th year in business and the importance of driving inclusivity along the Croisette and beyond.

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.

Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director (ECD) at Wieden+Kennedy’s creative social studio Bodega.

After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising industry and has never looked back. Since then, his work has included amplifying McDonald’s “Famous Orders” work on social and working with Bud Light to hire a “chief meme officer.”

He speaks about his unique career journey so far, as well as his approach to the creative process which is centered around the idea of “designing for narcissism”; which encourages brands to tap into culture and put their customers in the center of their own unique, special story.

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From UK’s strict rules around gender stereotyping in ads to the brands doing the work to realistically portray the journey of matrescence, the scale has balanced slightly but there is still more work to do.

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome PR guru Mark Borkowski along with Adweek's creativity editor (and resident American in London) Brittaney Kiefer to unpack whether King Charles' coronation will usher in a new era of PR for the brand and institution that is the British monarchy.

We discuss the palace's tumultuous relationship with the British tabloids, the impact of Prince Harry's and Meghan's breakaway and subsequent media deals and, of course, "Spare,". Will recent headlines about the royal family's historical links to colonialism, and -- more acutely -- the pomp and pageantry of a taxpayer-funded coronation amid a cost of living crisis affect the King's ability to shift public perception? Or is the next season of The Crown being written before our eyes?

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In this special episode, we dive into the campaign to end the advertising industry's fossil fuel addiction—and how activists showed up at SXSW. Recorded live on stage during the festival this March, sustainability editor Kathryn Lundstrom speaks with Duncan Meisel, executive director of Clean Creatives and one of Adweek’s 2023 Sustainability Honorees.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.