It’s an unlikely roster that includes scientists, elite athletes, and marketers from one of the biggest sports brands in the world.

But they are coming together to achieve the same goal: Help athletes on all levels manage pressure and return to the joy of sport.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and senior podcast producer Al Mannarino are joined by Chris Murphy, SVP of brand marketing at adidas for a behind-the-scenes look at their latest campaign, “You Got This.” The multi-channel campaign includes a 90-second film set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie and activations on the ground during Super Bowl weekend.

Murphy discusses what the brief looked like, strategically capitalizing on the Big Game momentum around Kansas City Chiefs QB Patrick Mahomes and the lessons learned when activating on the Vegas Sphere for the very first time.

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In recent years, many creators have risen to fame, but the challenge is to maintain that fame and continue to create new content. The German creators, Elevator Boys, became friends through TikTok and have expanded into various fields, including modeling and music. What is the secret to their success, and how do they stay relevant? In this episode, we will hear from them as they share the story behind their name and what they have planned for 2024 and beyond.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American fútbol football game of the year—Super Bowl LVIII.

Several brands are activating within the Spanish-language broadcast on Univision in addition to CBS; TurboTax, Totino’s, Audi, Total by Verizon and T-Mobile have all announced Spanish-language spots.

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona sits down with Steven Wolfe Pereira, EVP and chief client officer of TelevisaUnivision. Pereira candidly discusses the importance of reaching the largest racial group in the US that is the Hispanic and Latinx audience, the surge of soccer in the US (especially Liga MX), and why it’s so important for Latinx consumers to feel seen.

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The Economist is making moves, specifically into the US market.

The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference amongst US (specifically NY-based) audiences, while also appealing to the “reader of tomorrow.”

On this episode of Yeah, That’s Probably An Ad recorded live from ADWEEK’s Outlook 2024 event, community editor Luz Corona and senior media reporter Mark Stenberg sit down with Nada Arnot, EVP of Marketing at The Economist. Arnot gives a look behind the curtain on the “Americanized” campaign and The Economist’s strategy when it comes to subscription-based and paywall content.

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Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode, we will hear from ADWEEK's Social Media Director, Sami Lambert, and #Paid's Editorial Lead, Emmy Liederman, as they provide predictions for 2024 and offer advice on how we can make our content stand out from the crowd.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Nerds' first Super Bowl ad will be a "multisensory" experience according to the brand's marketing director, Joey Rath.

Joining Adweek's Europe brand editor, Rebecca Stewart and senior producer, Al Mannarino on this week's episode of the podcast, Rath discussed how Nerds' decision to enter the Super Bowl advertising arena was aligned with a recent surge in growth.

To keep the momentum going, the candy brand has tripled its marketing spend recently; and what better way to appeal to young audiences and further its presence than with a spot in the Big Game?

Rath also discussed how collaboration has been key in delivering the creative, and talked us through the brand's teaser, which features influencer Addison Rae teaching a mystery student how to dance.

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Popular opinion: people love a flexible work setting.

Paving the way in this area is We Are Rosie, a fully flexible marketing solution providing marketing and creative services, strategic consulting and talent for the biggest brands in the world, tailored to meet any need. The five-year-old company was started by former advertising exec Stephanie Nadi Olson and has amassed a community of more than 30,000 marketers across the globe with its mission of purpose and inclusivity at the forefront.

On this episode of Yeah, That’s Probably An Ad, community editor Luz Corona chats with We Are Rosie’s managing director of creative strategy, Marie Lamonica, at ADWEEK’s first event of the year, Outlook 2024. Lamonica discusses what it’s like to work in a flexible workplace model after being agency and brand-side for fifteen years, along with the life and company benefits that come with being a ‘Rosie’ and a ‘Brosie.’

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Skincare has been a part of human life since ancient times, with people discovering various hacks to achieve flawless skin or eliminate acne across generations. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. In this episode, we'll listen to Glow Recipe founders Sarah Lee and Christine Chang as they share their love for skincare and the story behind their brand.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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Advertising's traditional agency of record (AOR) model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years.

However, as it marks the 10-year milestone with personal care giant Essity (owner of Libresse and Knix) U.K. agency AMV BBDO knows it doesn't have to be this way.

Sitting down with Adweek's Luz Corona and Rebecca Stewart on the podcast this week is Margaux Revolt, strategy partner and head of brand at the creative shop. She reveals how "radical empathy," breaking taboos and building trust have been key to building and maintaining the decade-long client relationship.

Adweek's agency reporter and Agency Spy editor, Kyle O'Brien also joined the discussion, giving his take on what clients want from long-term partners and why the agency model of choice is ever-changing.

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Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching younger listeners.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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