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  • QCP's Secret Ingredient to Viral Food Content | Young Influentials

    In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP.


    Join them as they discuss:

    • QCP's journey of a young influential creator in the cooking industry
    • How he united Italian and American cuisine
    • How to find your unique style online
    • Authenticity and happiness in content creation
    • Building resilience as an online creator


    Gianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, Italian/American, he delves into his dual heritage with recipes from his hometown, Ischia, near Naples, other Italian regions, and his American influences. With nearly 3 million Instagram followers and over 12 million on TikTok, QCP has become an internet sensation, captivating food lovers worldwide.

    If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.



    Hosted on Acast. See acast.com/privacy for more information.

    48 min
  • Headed to the Desert with Sara Pollock of Pinterest | Young Influentials
    When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • What the Health with Love Wellness | Young Influentials
    When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • BTS With Studs: The Gen Z-Friendly Challenger Taking on Claire's

    Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\


    The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.


    Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.


    After getting a taste of the Studs experience herself (along with Adweek's director of social, Sami Lambert) our community editor, Luz Corona, sat down for a chat with Harman and Bubbers. The duo discussed Studs' astronomical growth, finding success blending bricks and mortar experiences with digital ones, and how they plan on disrupting the piercing and jewelry space next.

    Hosted on Acast. See acast.com/privacy for more information.

    14 min
  • Making Content Stick with Viral Growth | Young Influentials
    There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • Creator Jayde Powell Has The Tea On Finding A Safe Space in Social Media

    As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.


    She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the multi-hyphenate marketer at ADWEEK’s Social Media Week to discuss everything from her personal brand to redefining professionalism.


    Powell is the founder of The Em Dash Co, a content and creative development agency. Her LonkedIn series #CreatorTeaTalk, brings together players in the creator economy to discuss all things creators, content and culture.


    She is also the co-founder of Weed For Black Women, a media, culture and community hub that strives to educate Black women on the power of the cannabis plant.

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • Push It to the Limit with BMF | Young Influentials

    To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.







    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • The State of The Workplace, As Told By A Corporate Baddie

    After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.


    As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal with this new chapter.


    And that’s how a Corporate Baddie was born.


    On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down with the Gen Z content creator at ADWEEK’s Social Media Week for an intimate conversation surrounding Brown’s journey to his Corporate Baddie persona on TikTok.They discuss generational comment wars, the toll virality on social media can take on mental health, and the pros and cons of working for yourself.

    Hosted on Acast. See acast.com/privacy for more information.

    24 min
  • Marketing for the Next Gen with Kris Tait | Young Influentials
    The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences.

    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • Design Justice Can Help Brands Create More Considerate, Inclusive Work

    Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.


    However, there’s another way to create a more inclusive world and it involves the creatives.


    Enter: Design justice, a practice which rethinks design processes and focuses on people who are often marginalized by them. This approach calls for collaborative and creative practices to approach the deeper challenges these communities face.


    On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down with Karen Baker from Boathouse, giving us the 101 on design justice, examples of the concept in action, and why marketers should feel inspired by Lego and Netflix.


    Join us virtually at Social Media Week!




    Hosted on Acast. See acast.com/privacy for more information.

    20 min

About Adspeak

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Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories…

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