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What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.   

On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving challenge of balancing brand and demand.   

The agency leaders pointed out a few common challenges they have identified in client conversations: misalignment on the metrics for success between marketing and finance teams, being strategic when it comes to first-party data and basing measurement frameworks off archaic industry structures that need a complete revamp. The biggest key takeaway: it’s all about everyone being on the same page in the same book.   

The current marketing landscape is complex. As a marketer or brand manager, juggling short-term, results-driven priorities with long-term planning and investment can be challenging. You need a partner who understands your business and can help elevate your brand.

Visit omd.com/contact/usa to learn how OMD is 'Creating what's next' and helping brands develop the right frameworks and best practices to succeed in today's ever-changing media landscape.

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As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? 

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO Melissa Waters to discuss how the freelancing platform is approaching generative AI both as a business and as an employer. 

Waters shared the company’s “human first approach” to generative AI that consists of an internal council comprised of the key stakeholders and regular “show and tell” sessions that show users and employees the different tools at their disposal in addition to best practices. 

Waters also gave her advice for other CMOs on how to tackle this challenge, along with where she sees the industry’s adoption of gen AI soon. 

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As VML’s chief creative officer of Innovation for North America, Walter T Geer III has a strong pulse on culture. His beginnings go back to the early digital media days, where he is behind the patents of multiple ad units marketers might remember adding to media plans in the early 2000s.

But today, Geer is going beyond digital banners to revolutionize the ad industry. In fact, he is dedicating a week to it in the form of an economic forum and marketing conference focused on unlocking the economic potential of Black and diverse consumers, otherwise known as Blackweek.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart sit down for a candid chat with Geer. The CCO reflects on what he wishes he knew in his early career, who he thinks are the next up-and-coming talent in the marketing industry and the objectives behind his collaborations with other Black creative leaders on the Black Madison Ave documentary and Blackweek.

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Music is loved by everyone, but only a few can fulfill their dream of becoming a musician. However, not many people are aware of the intricacies of the music industry, especially when it comes to marketing, merchandising, touring, etc. For artists in today's world, it is crucial to form a partnership with a label that has their best interests at heart. This is where Sherry Saeedi, the founder and CEO of Verswire, comes in.

In this episode, Saeedi explains how the company's unique VC Model alternative for signing artists works and how it is revolutionizing the music industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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The Ad Council has a very recent history of making a big impact. In 2020, its Covid-19 vaccination education campaign reached more than 75% of those eligible.

Now, it's turning its attention to mental health with a comprehensive $65 million program designed to reach all corners of the U.S.The initiative aims to challenge the norms and create a society that is more open, accepting, and proactive when it comes to mental health.

Joining Adweek editors Rebecca Stewart and Luz Corona on the podcast this week to talk about it is Deb Leiter, SVP of campaign development at Ad Council.

She discusses what the Ad Council has uncovered about the state of the nation's mental well-being, as well as the initiatives and toolkits designed to break down barriers with communities who are less likely to seek help -- including Hispanic and Black men.

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Like lots of funny things, Ogilvy's Super Bowl campaign for CeraVe started on a Reddit thread, speculating about whether Superbad actor Cera was connected to the brand because of his name.

This evolved into an influencer campaign, speculating about Cera's links to the skincare business. The star put in the work too; he was papped for Page Six carrying bags filled with bottles of its moisturizer range around New York City in the lead-up to Super Bowl 58.

Then on game night, when the L'Oreal-owned brand unveiled its ad, the whole prank made sense.

Joining Adweek's community editor, Luz Corona, on this week's podcast to discuss this marketing masterclass are: Charlotte ‘Charlie’ Tansill, Ogilvy North America’s president of PR, influence and social;and Adam Kornblum, SVP, head of global digital marketing for CeraVe.

They discussed how the stunt took on a life of its own and how it “wasn’t just 1 idea, but 100”. They also spoke about the magic that can happen when agencies and clients collaborate effectively, as well as the campaign as a piece of “edutainment” — something intended to both entertain and educate.

Adweek's agencies and brand editor, Jameson Fleming, also joins Corona this week as a special guest to discuss the buzziest moments from this year's Super Bowl.

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Nowadays, most people tend to meet each other through online platforms for dating or friendship. However, finding a community, particularly for men belonging to the LGBTQ+ community, remains a challenge. In this episode, Michael Kaye, who serves as the director of brand marketing and communications at ARCHER and OkCupid, sheds light on the unique features of ARCHER. The app stands apart from other dating apps by verifying all profiles using selfies, which is revolutionizing the dating app industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

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On a special episode of Yeah, That’s Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment.

First up, deputy TV editor Bill Bradley and senior TV reporter Mollie Cahillane join the show to compare and contrast the different viewing experiences across CBS, Nickelodeon and Televisaunivision, how Usher’s performance got everyone out of their seats and the most memorable ad of the night.

Next, actor Isaiah Mustafa (affectionately known as “The Old Spice Guy”) and Ella CEO and founder Erin Gallagher (the mastermind behind the viral #HypeWomen Movement) join the ADWEEK crew to discuss their hot takes on the night. They discuss the ads that invited the right celebs to the dinner table, the ads that made you actually want to buy the goods and the ads that best reflect today’s world.

Adweek's The 13 Best Super Bowl Ads of 2024

Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game

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