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Radio has been a favorite medium for generations. Over time, people have come to expect more from their favorite artists beyond just music. They want to know more about what inspires them. At SiriusXM, users can listen to personalities like Kevin Hart, Kelly Clarkson, and John Mayer. They can also get access to live events and much more. In this episode, Suzi Watford, SiriusXM's Chief Growth Officer, talks about their recent rebrand, their dynamic programming, and how they are reaching younger listeners.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

We’ve all seen the social posts, the billboards, the press interviews, the commercials and so on. But it’s an annual marketing effort shrouded in mystery targeted towards a select few yet advertised to the masses.

So, what exactly goes into a For Your Consideration (FYC) campaign?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Christopher Rosen, the digital director at Gold Derby, a platform that covers awards season year-round.

Rosen has previously worked in editorial at Vanity Fair, TV Guide, Entertainment Weekly and HuffPost. In a fun and informative chat, Rosen shares the rules and regulations of a FYC campaign, his take on the most memorable marketing efforts (and non-marketing efforts) in years’ past and why he thinks the team behind the Killers of the Flower Moon FYC Campaign is putting the right talent in the FYC spotlight (hint: it’s not Leonardo Dicaprio).

(30:56) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa 
• North America 



Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

Hosted on Acast. See acast.com/privacy for more information.

Drugstore skincare products are becoming more popular than expensive brands, especially now. People are increasingly conscious of harsh chemicals and ingredients, and they want to avoid them in their daily skin care products. Consumers shouldn't have to choose between quality and price. In this episode, we talk to Pepe Barroso, an actor and entrepreneur, about Veganis, a sustainable cosmetics brand. He shares how he is helping the brand expand beyond South America into Europe and other regions.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Christopher Nolan designed Oppenheimer with IMAX in mind. He captured the film with IMAX cameras, and only in IMAX theatres will these sequences expand vertically to fill the entire screen. The immersive cinematic experience provided audiences with even greater scope and breathtaking image quality.

So how does a marketing team even begin to promote such a refined work of art?

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Denny Tu, Global CMO of IMAX, to discuss how the well-oiled marketing machine of IMAX goes deeper than promoting a major film. In an inspiring and insightful conversation, Tu shares the importance of working with filmmakers like Christopher Nolan to ensure the consumer experience is up to par with the creator’s passion, where the minds and heart of movie-goers are as they are still recovering from the impact of Covid and why marketers should dig deeper into the “peculiar” data points that jump off the page.

Beginning January 12, Oppenheimer will be re-released in 15 IMAX 70mm film locations globally, building to a wide IMAX release on January 26 (following the release of Academy Award nominations). The film will run until January 31st.

(27:32) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa 
• North America 



Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

Hosted on Acast. See acast.com/privacy for more information.

As the new year arrives, many of us are busy creating resolutions to improve our health and fitness levels.

However, most of the time, we end up setting unrealistic goals for ourselves. Instead of striving for something unattainable, what if we simply aimed to be active in any way possible, such as walking, running, or jogging? Brooks Running is a company that believes in helping people become the best version of themselves through running, no matter the distance.

In this episode, we get to hear from Brooks Running’s VP of Footwear, Carson Caprara. He shares the company’s mission to promote the mood-boosting benefits of running and what sets their running shoes apart from the rest. Additionally, he gives us a glimpse into the shoe development process.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Everyone has their own preferred way of working out according to their strengths and goals. Going to the gym can be intimidating for some people due to the abundance of equipment or feeling like others are constantly judging them. However, Barry's has a mission to help its members build a sense of community and meet them where they are. In this episode, the global CEO Joey Gonzalez shares how Barry's is the original high-energy cardio and strength interval training workout and how they aim to make everyone feel welcomed.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Whether it was the Barbie Movie, Taylor Swift's Eras Tour, Beyonce's glittering Renaissance roadshow or girl math, pink-hued 'girly' vibes have dominated pop culture over the last 12 months.

So much so that 2023 has been christened 'The Year of the Girl.' But was it really?

Women's equality and rights are going backwards in many respects, From the reverberations of Roe V Wade being overturned to geopolitical situations that disproportionately affect women. The number of women in senior leadership roles has also declined in 2023.

So, in this week's episode, we ask how brands and media can make sure 2024 truly is the year of the girl?

Joining Adweek's co-hosts Luz Corona and Rebecca Stewart, for an honest but hopeful conversation, we have Deborah Joseph, Glamour’s U.K. Editor in chief and European editorial director, and Sami Lambert, Adweek’s director of social media.

Hosted on Acast. See acast.com/privacy for more information.

Like all good businesses, this one started in a garage.

On the latest episode of Yeah That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart were joined by the newest additions to the Adweek Podcast Network Family. Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from Albertsons Media Collective.

The group chats through the early unofficial beginnings of the podcast that took place IRL and what listeners can expect when tuning into the podcast focused on the present and future state of retail media.

Subscribe to The Garage: Tools For Retail Media Innovation wherever you listen to podcasts!

Join us at Outlook 2024 in New York!

Hosted on Acast. See acast.com/privacy for more information.

Sperry has been known for its boating shoes since the 1930s and has become a classic footwear brand for everyday wear. Despite the changing times, Sperry has collaborated with various artists and movie franchises, including Jaws, while remaining true to the quality of shoes that Paul A. Sperry created. In this episode, we will hear from Elizabeth Drori, the CMO, and Edina Sultanik, the director of brand communications and partnerships on how this iconic brand has stayed relevant over the years and what's next for Sperry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

What will 2024 bring? According to Pinterest, eclectic grandpa sweaters, cheeseburger tacos, jellyfish haircuts and so much more.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Pinterest global head of consumer marketing Sara Pollack to discuss the social platform’s annual report that shares emerging trends for the coming year. With an 80% accuracy rate for the fourth year in a row, the Pinterest Predicts report is a blend of art and science that analyzes the billions of searches made on the platform and gives brands a head start on the hottest trends across a wide range of categories like fashion, home, travel and more. Pollack also shares the trends that were brought to life in the first-ever Pinterest Predicts Shop, an immersive pop-up shop in NYC.

(17:05) Stay tuned after the episode for another fun chat with John Bizzell, awards lead at WARC, who shares why the awards are so important to the industry and tips on how to win big.

The WARC Awards for Effectiveness, in association with LIONS, are back. The 2024 show will be the biggest and best yet and you can now win the ultimate accolade for effective ideas and breakthrough strategic thinking in five regions:

• Asia-Pacific
• Europe
• Latin America
• Middle East & Africa 
• North America 

Bronze, Silver and Gold winners will be announced for each region. Then all regional Gold winners will automatically progress to compete with each other for the Global Grands Prix, announced during Cannes Lions week. Enter once for a chance to win in your region and globally!

Download the Entry pack here.

Hosted on Acast. See acast.com/privacy for more information.