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Retirement typically leads to rest, relaxation and enjoying the fruits of one’s labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona is joined by Barnes at Brandweek’s Marketing Vanguard Lounge. The former pro basketball player, who played 14 seasons in the NBA on teams like The Golden State Warriors and The New York Knicks, is an entrepreneur, executive producer and co-host of the award-winning Showtime podcast, All The Smoke.

Barnes discusses the history of athletes as content creators, the evolution of “locker room talk” from the 2000s on and the valuable lessons he learned on the court, including during his time playing alongside the late Kobe Bryant, that apply to his work today.

Hosted on Acast. See acast.com/privacy for more information.

Many people wonder what makes the perfect brand partnership and why certain creators, celebrities, and companies are chosen for collaborations. In this episode, Sari Feinberg, SVP of Marketing & Content Partnerships for NBCUniversal’s Advertising & Partnerships division, shares her experience in the media industry and the best practices for brand alignment. She explains how to work with other companies and find the right talent to convey the messaging, making brand partnerships effective.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

Spooky season is in full swing, and to mark the occasion cannabis dispensary Embarc has launched a new brand dubbed the Devil's Lettuce.

The quirky ad campaign to promote it draws inspiration from movies of the Reefer Madness era and equates the stigma of cannabis consumption with monsters and villains from retro Hollywood horror flicks and PSAs.

Courtney Zalewski, chief brand officer at Embarc, joined Adweek's community editor, Luz Corona, and Europe brand editor Rebecca Stewart, to talk through the in-house work, why now was the right time to launch it, and getting buy-in from the top for a comprehensive multi-platform campaign.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

Starting today, Adweek's Young Influentials podcast will be featured every Tuesday on the Yeah, That's Probably an Ad feed! From influencers to C-suite executives, host Colin Daniels sits down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age.

In this episode, CEO Griff O'Brien talks about his background in the media industry and how Estate Media is shaking up the real estate industry.

Listen to past episodes of Young Influentuals by subscribing on Apple Podcasts or following the show on Spotify!

Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek’s Marketing Vanguard Lounge.

The trio discusses what goes on in front of and behind the scenes to ensure consumers feel good in their products, whether it’s working closely with founder Selena Gomez to ensure the brand stays true to championing real beauty to supporting Gomez’s Rare Impact Fund, a nonprofit created to provide young people with resources to support their mental health. Welch also shares the ways the beauty brand connects and supports the Latinx audience for Hispanic Heritage Month and beyond.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

In October, Dylan Mulvaney issued a message to advertisers after former brand partner Bud Light failed to support her through transphobic hate and dented its own sales in the process.

“If you’re going to ask us to capitalize on our vulnerabilities and our traumas, at least have our backs when the going gets tough," she said.

During a panel at Social Media Week Europe, Adweek's Europe creativity editor Brittaney Kiefer was joined by Coolr's Jack Hyslop, Jen Leung from Leo Burnett U.K., and Natalie Wills from Booking.com to talk about how brands can truly show allyship and support LGBTQ+ communities through their partnerships and activations.

Before playing out the conversation in full, Kiefer tells Adweek's community editor, Luz Corona, and Europe brand editor, Rebecca Stewart, why now was the right time for this discussion and why it's a must-listen for all brand marketers.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

When you think of cocktails, canned drinks may not be the first thing that springs to mind. But startup Tip Top Proper Cocktails has been shaking up the drinks industry with its range of high-end mixed beverages since its launch in 2019.

From gin and tonics to espresso martinis and margaritas; whatever your poison is Tip Top has it covered online, in-store, and even in the air.

Neal Cohen, co-founder and chief brand officer sat down with Adweek’s community editor, Luz Corona and senior producer Al Mannarino for a special episode of Yeah That’s Probably an Ad.

The trio cracked open a cocktail and discussed the power of brand partnerships, the growth of the ‘ready-to-drink' category, and what it was like to launch a business just on the cusp of the pandemic.

Cohen also revealed where he gets the inspiration for new flavors and the challenges of bringing a new brand to market for the first time.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

The Adweek Agency of the Year 2023 winners have finally been crowned.

The awards program saw agency entries painstakingly chosen by Adweek’s editorial team. Leading the judges was Adweek's managing editor, brands and agencies, Jameson Fleming.

This week on the podcast, he joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss the selection process, as well as what makes a winning agency and the one piece of advice he'd give to any shop hoping to make the cut in 2024.

He also discusses the anatomical, eye-catching cover designed by GUT Buenos Aires, which scored a double whammy this year; taking home Breakthrough Agency of the Year and International Agency of the Year.

Other winners included:

• Global Agency of the Year: Ogilvy
• Multicultural Agency of the Year: The Community
• U.S. Agency of the Year: Mischief
• U.S. Midsize Agency of the Year: Colle McVoy
• U.S. Small Agency of the Year: Alto

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

How do you reach multicultural audiences in a market that's rapidly approaching a “majority-minority” status?

The Community, which has just been crowned Adweek’s 2023 Multicultural Agency of the Year, is helping brands figure out just that.

On the latest episode of Yeah, That’s Probably an Ad, community editor Luz Corona and digital editor Colin Daniels are joined by The Community’s CEO, Luis Montero, at Brandweek’s Marketing Vanguard lounge to discuss how the agency's approach to creative goes back to its roots planted by brothers Joaquín and Jose Mollá.

The Publicis-owned shop also chimes in on its inclusivity commitments inside and outside its (unique) office walls, which house staff from across 30-plus nationalities.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ² Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.

TV and film writers have officially ended their five-month strike, thanks to union leaders approving an agreement with the Alliance of Motion Picture and Television Producers.

However, with TV sales hard by the action, this Hollywood story isn't quite over yet.

Advertisers might welcome re-runs being swapped out for new content in the coming months. Despite this, the ongoing shift to ad-free streaming, and a proliferation of digital platforms including TikTok and YouTube combined with lingering questions around measurement are just some of the challenges still facing the TV industry.

On this week's edition of Yeah, That's Probably an Ad, Adweek's senior TV reporter Mollie Cahillane joins community editor, Luz Corona, and Europe brands editor, Rebecca Stewart, to discuss what's next -- and why the actors strike continues to rumble on.

To close up the episode, we also have a special one-on-one chat with Fernando Machado, who caught up with Luz live during Brandweek to talk about why he made the leap from Activision Blizard to plant-based food AI firm NotCo.

Are you looking to take your media strategy to the next level and make an impact with millions of customers? Walmart Connect harnesses the massive reach of America’s number one retailer.¹ They can help you connect with Walmart’s 139MM weekly online and in-store customers², to find the ideal audience for your message, at scale. 

Walmart Connect offers media solutions for advertisers of all sizes, on and off Walmart’s digital properties and in their stores. From cost-effective Sponsored Search and self-serve Display ads on Walmart’s site and app, to connected TV and offsite media across web and social, to in-store activations and live events, Walmart Connect can help you deliver the right content to the right Walmart customer at the right step of their shopping journey.  

Their Closed-loop Measurement uses Walmart’s proprietary customer purchase data to track the impact of your campaign on sales, not just on Walmart’s site and app, but also in their stores. For some campaigns, they can even provide rest-of-market data that tracks the impact on sales at other retailers.  

Visit WalmartConnect.com today and see how they can help connect you more meaningfully with Walmart customers.  

Sources: ¹ Fortune, August 2023. ²Walmart internal data, January 2023. No endorsement of third-party data sources.  

Hosted on Acast. See acast.com/privacy for more information.