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One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios, and streaming giants are gearing up for their biggest and best yet.

On this week's episode, senior producer Al Mannarino is on the other side of the mic with Europe brand editor, Rebecca Stewart. Entertainment reporter and author, Tara Bennet, joins the duo to discuss how San Diego Comic-Con has evolved in the 20 years she’s been attending, how brands are planning to activate this year and the lasting influence it’s had on experiential marketing.

Bennet, whose accolades include co-writing The Story of Marvel Studios: The Making of the Marvel Cinematic Universe and a long tenure as U.S. editor of SFX magazine, also discusses the impact the writer and SAG strikes might have on festivities.

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Ad agency account directors can wear multiple hats on any given day: strategist, researcher, planner and chief client liaison officer, the list goes on.

The role requires skills that go well beyond that of translator between client and creative, as Adweek's reporter and AgencySpy editor Kyle O'Brien has uncovered as part of his feature series exploring the evolving roles of the agency C-suite.

In this episode, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by O'Brien and Katie Elder, head of client service at purpose-driven agency Public Inc to talk about what it means to be an account director in 2023.

We also discuss the skills required to take on the job and how best to manage the work-life balance challenges that come with the high-demand position.

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It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.

Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to market to all but alienate everyone.

For an episode unpicking the timeline of events and asking whether Bud Light can ever take the crown of America's favorite beer again, Adweek's community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by senior reporter Paul Hiebert and AgencySpy editor Kyle O'Brien.

Note: This episode was recorded prior to AB InBev US CEO Brendan Whitworth speaking with CBS about the controversy and before Bud Light brought back the "Bud Knight".

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This year, Cannes was dominated by discussions about AI, inclusion, sustainability, and making the business case for creativity in a recession. But how can marketers make sure these conversations have life beyond Croisette and make a real-world impact in their organizations?

For a special episode reflecting on the week, the trending topics, and the winning work. Europe brand editor Rebecca Stewart is joined by guest co-host Jameson Fleming, Adweek’s managing editor for brands and agencies.

The pair have a chat with Tesa Aragones president, North America at AKQA, and Lucy von Sturmer founder at marketing consultancy The Humble Brag and initiator and chairwoman at the non-profit Creatives for Climate, a global community of creatives committed to using their skills for climate action.

The pair discuss the intersectionality of DEI and sustainability, and the perspective they hope future marketers will bring to ad land.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

This week, the Adweek team is on the ground at Cannes Lions, gearing up for five days of sunshine, panels, events and, of course, awards. Europe brand editor Rebecca Stewart is joined by guest co-host Stephen Lepitak, Adweek’s Europe Bureau Chief on the mic.

The pair sit down with guests Tiffany Rolfe, global CCO at R/GA and Getty’s head of creative insights, Americas Tristen Norman to discuss what they’re looking forward to most about Cannes.\

Together, we unpack what creative conversations are happening on the ground, why marketers should use the event as a chance to have meaningful conversations about AI, and what work they’d like to see win big. Lepitak also tells the story of Wunderman Thompson Benelux and Vow’s “Mammoth Meatball,” – heavily tipped to be one of the big winners – which will be a guest of honor at the festival.

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In a special two-part episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart talk to Brittaney Kiefer, Adweek’s Creativity Editor, and reporter Emmy Leiderman about the June issue of Adweek.

We go behind the scenes of the cover story which features multi-hyphenate talent Keke Palmer and delve into the 2023 Creative 100 list, an annual celebration of today's most fascinating innovators, agency leaders, influencers, marketers, and other creative game-changers.

We also hear from Lola Bakare, CMO advisor, author, and inclusive marketing strategist and Peter Ukhurebor, managing director at ad agency UWG and founder of Black at Cannes about what to expect from the festival's 70th year in business and the importance of driving inclusivity along the Croisette and beyond.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adeela Hussain Johnson, president of travel brand BÉIS, and Debra Chen, industry expert and host of the award-winning podcast The Great Fail. They discuss the key role the consumer plays in a brand’s product innovation and design, lessons learned for operating in an economic downturn and why founder Shay Mitchell’s luggage tutorial videos are so captivating.

Listen and subscribe to The Great Fail on Apple Podcasts or find it on Spotify.

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In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome John “JP” Petty, global executive creative director (ECD) at Wieden+Kennedy’s creative social studio Bodega.

After planning a career in the music industry, then finding himself writing for magazines, Petty dipped his toe into the advertising industry and has never looked back. Since then, his work has included amplifying McDonald’s “Famous Orders” work on social and working with Bud Light to hire a “chief meme officer.”

He speaks about his unique career journey so far, as well as his approach to the creative process which is centered around the idea of “designing for narcissism”; which encourages brands to tap into culture and put their customers in the center of their own unique, special story.

Hosted on Acast. See acast.com/privacy for more information.