South by Southwest 2022 has officially started and this week we are joined by Adweek's sustainability editor, Kathryn Lundstrom & senior emerging tech reporter, Patrick Kulp who will be on-site in Austin. They preview the first in-person SXSW in three years and discuss what they hope to see at the festival in regards to the metaverse, sustainability, and more.

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Strategist Katya Kotlyar, born and raised in Ukraine, joins Adweek international editor David Griner to discuss how we can be supporting Ukrainians through responsible information sharing, donations and more.

Some verified resources Katya recommends are:

Monobank's donation system via Apple Pay: https://uahelp.monobank.ua/ Help Ukraine Center: https://helpukraine.center/ Razom for Ukraine, a global aid initiative: https://razomforukraine.org/ Hiring/work portals: https://helpukrainians.jooble.org/ https://hireforukraine.org/

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Pearpop CMO Alex Morrison and creator duo TheClassiiics join David and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space.

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Digital Editors Chloé Harper Gold and Colin Daniels and special guest Derek Walker, founder of Columbia, S.C. agency brown & browner join Shannon to discuss Adweek's Profiles in Black Creativity spotlight series, which was originally started by Walker. During the conversation, they discuss the origins of the series and highlight some of this year's featured talent. 

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Nate Nichols and Steffi Behringer, co-founders of Allyship & Action, share how they brought together a wide range of industry voices for candid conversations around race, inequality and discrimination—and where they see those conversations headed next.

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Adweek's emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year's best Super Bowl ads, how crypto made a big splash, and the incredible halftime performance.

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It's officially Super Bowl week at Adweek and we are bringing all the coverage before and after this weekend's Big Game. Adweek's agencies editor, Jameson Fleming, returns to discuss what will be the most talked-about ad of the year and which brands will dominate the conversation. For more Super Bowl coverage, check out this week's issue of Adweek and stay tuned for our podcast following Sunday's event to hear all of our thoughts on every big ad moment.

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In social media marketing, where's the line between being topical and being cringe? Looking back on recent examples, Adweek reporter Emmy Liederman joins David and Shannon to discuss the blurry line of corporate cringe and how it can undercut your social strategy.

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Last week, five chief marketers made their exits, including Walgreens’ Patrick McLean, IBM’s Carla Piñeyro Sublett, TikTok’s Nick Tran and Popeyes' Bruno Cardinali. On this week’s episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given notice or are being pushed out.

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It's been 23 years since the 1990s officially ended, but marketers can't seem to move past the decade of Friends, grunge and JNCO jeans. On this week's episode, Adweek CPG reporter Paul Hiebert joins David and Shannon to talk about why '90s nostalgia is such a potent marketing force.

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